Helping children be all they can be

At Early Learning Centre, we do all we can to help mums help children grow into happy, self-confident people.

We create fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun.

All our toys are designed to help children explore the boundaries of their imaginations and creativity , to make learning fun and help children be all they can be.

Safe and Sound

All our toys meet and exceed all British and European standards for toy safety, and we're delighted with our ongoing association with the Royal Society for the Prevention of Accidents, who work with us in the development of our toys.

We test our toys just like your kids do.

We push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So we know our toys are as tough as the children that play with them.

Our Early Learning Centre Stores

Early Learning Centre opened its first store in the mid 1970s and now we have 215 stores across the UK . And when you visit one of our stores, you can take our toys out the box and play with them, so you can choose the exact toy your child likes to play with best.

Early Learning Centre also has over 80 international stores in 19 countries across the world.

Early Learning Centre Gibraltar was established in 1994. Our experienced and friendly sales team are at hand to advise and demonstrate all products. We hold playtime sessions on Tuesday 11am - 12 noon and on Saturdays 11.30am to 1pm where your children can join in some hands-on-fun.