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everything you need for pregnancy and your new arrival

Since 1974 we’ve helped generations of children explore, learn and create with our fantastic toys. For four decades our toys have delighted, inspired and sparked the imaginations of children around the world.

At Early Learning Centre we work with educational experts, nursery specialists and child psychologists to come up with great ideas for new toys that help children develop as they play. Every step of the way, we’re here to help, guide and inspire you and your children, from our baby & toddler range to our action & adventure and much, much more.

hundreds of new toys and books
our toys are designed to help your child develop as they play and have fun
download our latest catalogue
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